Work | The BLOCs
The BLOCs are a series of pop-up installations designed to initiate the transformation underutilized shopping mall in downtown Los Angeles into its new identity, as the BLOC. One of the installations is seen here in use during the CicLAvia festival.
.
.
The BLOCs are a set of three identical mirrored cubes which are fully mobile and can be transported on a flat-bed truck. Each cube, when it arrives at its destination opens up in a different way to perform a different function.
.
The 'Touch' BLOC opens up fully to create a pop-up retail experience that the public can inhabit.
.
.
.
It is seen here hosting the Flying Pigeon bicycle store during CicLAvia festival.
.
The Touch BLOC as seen from behind at an installation across the street from the Los Angeles County Museum of Art
.
.
.
The 'Taste' BLOC is a pop-up food and beverage experience.
.
Seen here in front of the BLOC serving shaved ice from Lono's Sweet Shop,
.
.
.
and seen here serving Cognoscenti Coffee.
.
The 'Sound' Bloc has an operable roof which opens up to reveal a dj to provide a musical component to the pop-up experience.
.
.
.
Dublab performing during CicLAvia in the Sound Bloc, at the BLOC.
.
A close-up of the sound BLOC reveals how the mirrored underside of the roof provides a glimpse of the dj at work.
.
PROJECT: The BLOCs
LOCATION: Los Angeles, CA
CLIENT: The Ratkovich Company
YEAR: 2013
.
COLLABORATORS:
Construction: Craig Maldonado, Tomas Verde
TEAM: Ali Jeevanjee, Poonam Sharma
